‘Avatar’ Makes It Seven In A Row

Written by Wayne Hall on February 1, 2010 – 12:00 pm -

James Cameron’s Avatar continued its winning ways in box offices this past weekend, as ticket sales declined a minuscule 14 percent to $30 million, according to Variety. The 3-D box office phenomenon has now grossed an estimated $594.4 million in the United States and will in the next few days become the first movie ever to surpass $601 million in that market. Combined with $1.45 billion internationally, the worldwide total has passed the $2 billion (with a “b”) mark.

As reported here, the film passed Titanic in foreign revenues, becoming the all-time highest grosser worldwide as of Jan. 25, leaving only the U.S. figure to beat. The movie still remains just a few strokes behind the $600.8 million domestic benchmark set by Titanic in 1998, but given last week’s daily average of $3.18 million, Fox said Avatar should beat Titanic sometime this week.

Avatar still topped the overseas box office with $95 million, slipping only 12 percent in its seventh frame. Notable markets included Japan, where the film grossed $6.8 million for a 20 percent uptick, and Italy, topping the movie’s territories with $10.9 million.

Of the films that opened last week, only 20th Century Fox and Walden Media’s family comedy The Tooth Fairy held on well, dropping just 29 percent from its soft opening to $10 million. Sony Pictures’ post-apocalyptic thriller Legion plummeted 61 percent from its healthy bow to $6.8 million, while CBS Films’ Extraordinary Measures fell 57 percent to a once-again disappointing $2.6 million.

Sherlock Holmes, Alvin and the Chipmunks: The Squeakquel and It’s Complicated rounded out the top 10. Holdover Holmes performed well for Warner with an estimated weekend gross of $4.5 million and a total just shy of the $200 million mark, while Fox’s Squeakquel earned $4 million for an overall $209.3 million.

Fox Searchlight more than doubled the theater count of its indie country-music film Crazy Heart, taking advantage of the string of awards star Jeff Bridges has won and in anticipation of an Academy Award nomination. It generated a solid $2.25 million this weekend, bringing its total so far to $6.6 million. The company plans to more than double that number this week, so look for this film to gain even more income soon.

Related posts:

  1. Avatar Continues To Bust Box Office Records
  2. Avatar May Sink Titanic’s Box Office Record
  3. Avatar Eclipses Dark Knight’s Record Take
  4. Christmas Weekend Shatters Theater Box Office Records
  5. Avatar Is King Of The Theaters

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