Are you gearing up to launch a sci-fi website based on fan boy/girl-dom, your latest graphic novel project, or as a means of offering a new online community for your peers? That’s a big undertaking, and a seemingly minor mistake can start you down the wrong path. Launching a successful sci-fi website is a little different than creating a successful mainstream website. Make sure you don’t stumble in the early stages.
First, make sure your website design is on point. There are many platforms to help you with this, such as WordPress, or you can also hire an agency to build a solid skeleton of a site for you. Ensuring you have responsive design, mobile readiness if necessary and a generally clean format is essential. Otherwise, you might turn off visitors before they get a chance to explore.
Here are a few of the bells and whistles sci-fi site owners should consider:
- “Advertise” in the right avenues
Well before you launch, reach out to other sci-fi site owners who complement your site but aren’t direct competition. You might be able to work out a link exchange, or perhaps guest blog for them with a subtle pitch or link to your site. Guest blogging can be a great tool according to Moz, as long as you do it the right way.
- Report first and/or uniquely
Your demographics are probably exceptionally tuned in to what’s happening, so you either need to be one of the first to report on a development like a new film, provide a totally different perspective, or both. Don’t regurgitate information that’s already out there. Check out The Huffington Post’s tips on finding your voice as a writer if blogging/content creation is new to you.
- Balance graphics with speed
More than other niches, a sci-fi website usually has a lot of high-quality images, graphics and videos. This is great, but not at the expense of speed. Remember that site speed directly impacts your search engine optimization (SEO) rankings, and if a viewer has to wait longer than what they deem “normal” for your site to load, they’ll just go elsewhere. Losing viewers is easy.
- Choose your expertise wisely
It’s unlikely that you’re an “expert” on every realm of sci-fi, so stick to what you know. This doesn’t mean you can’t or shouldn’t report on other areas where you’re not as well versed, but be transparent with your audience. Even better, encourage conversations or guest bloggers yourself.