While the UK overnights for ‘Doctor Who’ premier episode ‘The Magicians Apprentice’ saw a bit of a drop. The same is not true in America where the shows overnight numbers saw a dramatic increase.
The premier episode delivered 2 million total viewers and 1.1M adults 18-49 in L+SD for BBC America in its biggest season premiere ever, according to the network and Nielsen.
All demos were up from the Season 8 average, with the most significant increases in the younger demos, up +186% in P12-24 and +161% in P18-34. The episode also was No. 1 most social drama of the night based on ListenFirst’s Digital Audience Ratings for Television. It also was the #1 TV brand on Tumblr, the #1 drama on Facebook, Twitter and YouTube and the #2 drama on Instagram, following ‘The Walking Dead.’
While UK newspapers may well be spelling doom and gloom for the drop in overnight ratings here in the UK. It’s worth noting that the show has performed extremely well on iPlayer and in repeat showings and continues to do so. Which basically means that UK media outlets are merely scaremongering with regards to the drop in UK overnights.